Marrakchi: Branding & Visual Identity
Marrakchi is a Kuwaiti store specializing in Moroccan products, with an identity drawn directly from Zellige tilework and Islamic architecture across Morocco. The logo is built using the frieze technique, echoing the repeating geometric bands found in traditional Moroccan facades and interiors. Its color palette is likewise inspired by Moroccan architecture: warm, earthy, and richly layered tones that evoke tiled courtyards and sunlit riads. Together, the typography, pattern, and palette root the brand firmly in the craft heritage it curates, offering a visual language as authentic as the products themselves.
Art Direction & Branding by: Roqayah Nasif
Instagram: @aseelagency.sa
WhatsApp: +966506691423
“All rights reserved to Roqayah Nasif” signifies that the exclusive rights to the intellectual property, including the brand identity and designs, are protected by law and cannot be used or reproduced without permission.
