Hajeer: Branding & Visual Identity
Hajeer is a luxury dine-in tea house concept built on the idea of transforming the traditional tea ritual into an intimate, sophisticated moment where time slows down. The identity draws from an architectural and fluid Arabic calligraphic script, paired with a crisp, modern sans-serif for a perfect balance between heritage and international luxury. The palette of deep Prussian blue, rich plum, and soft sand carries warmth, depth, and a sense of steady calm, while the delicate four-point geometric star, a nod to traditional tilework, anchors the visual identity in meticulous craftsmanship and quiet luxury.
Art Direction & Branding by: Roqayah Nasif
Calligraphy by: Abdulsamee Salem
Design Assistance by: Noor Mohammed
Instagram: @aseelagency.sa
WhatsApp: +966506691423
“All rights reserved to Roqayah Nasif” signifies that the exclusive rights to the intellectual property, including the brand identity and designs, are protected by law and cannot be used or reproduced without permission.
