AlBalad Coffee: Packaging Design
AlBalad Coffee is a Saudi coffee brand celebrating the rich coffee heritage of Saudi Arabia, with traditional Saudi coffee blends sourced from different regions of the Kingdom. The packaging gives every regional blend its own box: a clean white carton carrying the bilingual Saudi Coffee label set in traditional Naskh typography, the name of the region, and a black-and-white illustration of its traditional architecture, from the mud houses of the Middle Region to the stone villages of the South, the rock formations of the East, and the carved wooden facades of the West. The result is one coffee family in which every region tells its own story.
Art Direction & Packaging Design by: Roqayah Nasif
Instagram: @aseelagency.sa
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