Azyan Identity

Azyan is a website that provides a variety of certificated hanayat in just one place. More specifically, finding hanayat is hard because they are mostly found using Word-of-mouth, and it is hard to trust the ones on social media to make them come to their houses.Also, the henna comes to the customers’ homes, which causes some trust concerns for both sides, especially those on social media. So that is why Azyan exists, to provide easier accessibility, trustworthiness, and diversity.

Azyan targets brides and their families, positioning it to be a classy brand. For this reason, I decided to give the brand an elegant essence. 

The logotype was written and adjusted by a classic Arabic Naskh typeface called Lehaza, which gave the logo a classy look. The same typeface was used for the headlines’ font. Mizan is the text typeface that reflects the same spirit. For the graphic elements, I made a mandala design with a rough texture to resemble the henna ornament. The brand’s colors are the shade of blue and violet, which give a fancy look. Also, it provides a better reflection of the wedding, especially when combined with the graphic element, Which offers lace vibes.

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